Analysis of directions of revitalization of winery Enterprises

Abstract

In the context of modern urbanization processes, the priority of sustainable urban
development and the actualization of issues of cultural heritage preservation, the revitalization of
industrial facilities, in particular historical wineries, is of particular importance. Such complexes
form a unique segment of industrial architectural heritage, combining production, cultural and
landscape characteristics and closely related to local identity, historical traditions and spatial
structure of territories. In the context of the transformation of economic models, deindustrialization
and the development of creative industries, former wineries are increasingly being considered as
potential centers of socio-cultural activity, tourism, public initiatives and spatial renewal of the
urban environment.
The aim of the article is to analyze modern approaches and practices of revitalization of
historical wineries with a focus on architectural and urban planning directions of adaptive reuse and
principles of sustainable development.
The study considers key problems of preserving the historical and architectural value of
objects, the features of their functional transformation, the formation of new scenarios of use and
the integration of modern needs of the community, the market and tourism infrastructure. Special
attention is paid to the issues of functional mix, interaction with adjacent urban spaces and the role
of revitalized complexes in the formation of a multifunctional urban environment. The evolution of
approaches to the revitalization of wineries in European and international practice is summarized,
and their potential as a tool for sustainable spatial development and improving the quality of the
urban environment is determined. The results obtained can be used in the practice of architectural
and urban design, redevelopment of industrial areas and strategic planning of the development of
historical production complexes.